Tuesday 11 December 2012

Advertising is big business and it shows because all over the city, billboards have sprung up en-mass and in the newspapers on television and radio, adverts are posted daily though on radio and television, the adverts run every five minutes or so. The thing about adverts is what do we make of them? Are the people who are advertising looking at us as fools, as people who don’t know what we want and hence the need for them to tell us that they exist, sell so and so product and are forced to advertise? Would we necessarily go out and buy a product simply because it has been advertised on Bukedde television or on Urban television? The people who advertise so think so and that is why they plunge a good proportion of their budgets into advertising. Let’s pause there a while. The Entebbe airport of old and by old, I mean the Idi Amin, Military Commission and Obote II era, the airport was a far cry from what it is today. To be honest, the airport was a ‘morgue’ but though a morgue, it did have its advantages. Then, if somebody was travelling, it was possible to walk to the check in counter with them. And at immigration if you slipped Immigration Officer kitu kidogo (something small) he would let you into the departure lounge and sit with your friend until their flight was boarding. It was also possible to park your car right outside departures unlike today, where you park in the car park and have struggle with your luggage up the narrow stairways to the departure lounge. And then I might also add, is that didn’t have to pay a parking fee. And how many of you knew that we used to be allowed on to the airport roof because there is a viewing gallery up there? I bet that one caught you out! Okay so the airport was bland and morgue like. All the shops on the departure level were not there and once you had past immigration, again there was not a single duty free shop in sight save for one restaurant – if it could be called a restaurant because, it sold – well nothing. You were lucky to find the odd Pepsi or a samosa that had been rejected by previous travellers. And in its bland state one thing that was noticeable is that it was totally devoid of any commercial branding. There was not a single billboard in sight. Today, all has changed because the airport has undergone a transformation in that somebody woke up and discovered that it has the potential to be a huge cash cow. Advertisers are fighting over the airport for space and the principal players are MTN, Orange, Uganda Wildlife Authority (UWA) and Uganda Revenue Authority (URA) amongst others. And CAA, which, I presume owns and manages the airport, is only too happy to let the players tussle it out and in the process fill their coffers. Looking at the airport from the apron, at the top of the building where it says ‘Entebbe International Airport’, those words are hardly visible because they have been obliterated by UWA and Orange signage. That is where the battle starts. At immigration, MTN have snapped up the immigration booths while Stanbic Bank, United Bank of Africa and Cti battle it out on the peripherals for any space that CAA will give them. But CAA, are not content. They want more, they want more money in their bank account and as long as there is space to sell, they are seemingly not contented with just selling off the immigration booths or the airports windows and walls. They have gone a step further and sold off the floor to the late comers like Protea Hotel and URA. The Entebbe of old, though it looked bland, it also looked a far lot neater then than it does today because it now looks like a clowns outfit. And seeing it is all about money, there is no doubt that MTN and UWA who already have signage on either side of ‘Entebbe International Airport’ sign are probably in a protracted discussion to find out if they can prefix their names to the sign so it reads ‘MTN Entebbe International Airport’ or ‘UWA Entebbe International Airport’. My fingers are crossed for perhaps Robert Kabushenga, Vision Group CEO might also decide to buy space and have a huge banner that reads: "The Coward International Airport, Entebbe.” If that happens, then CAA’s lunacy might also descend into selling advertising space on the runway too!

Some years ago, a man from a village deep in Mbale began to notice that his scrotum was growing larger by the day. Rather than going to see a doctor, he left it at that which was quite a blunder. The scrotum grew so big that he could barely walk without having to lift his scrotum off the ground.
Eventually, he sought professional help and was told that he had a hydrocele testis which is an accumulation of clear fluid in the tunica vaginalis. A hydrocele causes a painless enlargement in the scrotum on the affected side and is thought to be due to the defective absorption of fluid secreted between the two layers of the tunica vaginalis.
He had surgery performed and at the end of the day, all was well. When it comes to health, most of us do not take our health seriously. We only seek out a doctor as a last resort thing.
The last time I had a full medical check-up was almost five years ago. Last week I had a bout of malaria and while with the doctor, he advised I get the full check up.
I was to be tested for everything from malaria, chest infections, kidneys, liver, HIV, TB – basically the works. On my previous HIV checks, there had never been a counselor present. The doctor just took a blood sample and an hour later I was given my results and that was that. I was on my way.
This time round, there was a counselor and who was counseling me after doctor had taken my blood sample. In a small room at the far end of the hospital – I presume the room was at the far end so people would not hear you scream when you were given a positive result, I sat down with Dr. and Counselor and it turned out to be a nerve racking experience.
Counselor wanted to know why I wanted an HIV test. She also wanted to know what I would do if the results were positive, how I would break the news to my family and how it would affect my life.
She also wanted to know if I was in a state of panic because I was about to find out the results. To be honest, when I consented to the HIV test, I was not in a state of panic because I had not put myself in a situation in which I might have contracted HIV.
However, I was now in a panic because of her line of questioning which was more on the negative side and not making me feel good at all. Her questions made me paranoid and freaked me out that I started having suicidal thoughts.
And the more that she made me feel paranoid, freaked me out and giving me suicidal thoughts, the more I thought she already knew my results and was trying to make me read in between the lines before the doctor finally rammed the death sentence home.
By the time the doctor held up the envelope that contained my results I had gone from a self assured man to a nervous wreck even though in my heart I knew I no cause for panic.
Tearing the envelope open she looked at the slip, then at me, and back at the slip after which she gave a sigh. “Mr. Bukumunhe, are you ready for the results” she asked?
I wanted to bark back at her that I was but that was until Counselor opened her trap and started freaking me out. “Well I have some good news for you. Your results came back negative” she added. Of course they would have come back negative so I wanted to tell her.
Asking around, I found that many people found the questioning from the counselors scary that most of them fled half through and put having an HIV test on the back burner.
Perhaps like the chap from Mbale who had the hydrocele, he might have actually seen a doctor, but the line of questioning that he got him all rattled that he fled.
After what I went through, I suspect that there are a good number of people who don’t know their HIV status and that they would want to know it but having to deal with a dubious line of questioning from the counselors has put them off. Perhaps TASO could look into it?

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